The Granny Network
25 02 2009Social networking is very much in vogue today. For a guy like me who was born in 1986, I tend to think of social networking as something that is done strictly with a computer. Occasionally, I meet someone who reminds me that the “social” aspect of this might actually involve physical interaction with another human being.
As it so happened, I had one of those moments this morning, and even managed to learn a great recruiting practice in the process.
I was speaking to a supervisor at a cable installation company, and she told me that they had been having trouble finding a young person to fetch cables. She said the wage was good for the work offered, but that the young people they had spoken to seemed to believe that the work was beneath them.
So, after hitting a point of frustration, she spoke to her mother. Her mother then put the word out through her network of friends by speaking to them. That’s right. Talking. No internet, which means no facebook, no MySpace, no Ning, no Twitter. You know, actual conversations. (I’m told that these occurred regularly in the dark ages before computers.)
The day after speaking with her mother, the supervisor had two people working for her who had called after their grandparents had told them to inquire about the position. One still works there today.
This is a perfect example of using connectors. Connectors are the people who can put you in touch with young talent. They know who works hard and they know who doesn’t. They know people who need work. They know young people. If you can build a network (online or off) of connectors to put you in touch with young prospects, you will soon be wondering what to do with your surplus of talent, instead of scratching the bottom of the barrel.
In this case, finding a couple young people who would help out was even easier because grandparents have a different influence on their children than their parents do.
To illustrate, the supervisor asked me, “If your grandmother called up and asked you to look into this for her, would you say no?”
She leaned back smiled because she knew my answer:
“Hell no, I wouldn’t say no to my grandmother.”
Categories : Recruitment
















