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Who is Generation Y?

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Are young employees are driving your franchisees wacko!

Each day they struggle to find, train, and hang on to quality hourly workers and entry-level managers. They're looking to you for answers. You've come to the right place.

We can de-wackify them.

Generation Why Video HighlightsEric Chester's award-winning keynote address will turn the lights on for your franchise partners and your GM's at your next meeting or convention. See for yourself by clicking here. If you're actively planning your next event, then call 1-800-304-3742 today and we'll send you our event planning resource kit.

Employing Generation WhyEric's best-selling books and resources will enlighten and inspire your franchisees and show them how to manage and motivate this talented, but hard to understand, new breed of employee. Subscribe to Eric's Whys News and Whys Blog for continuous information on getting the most out of your young workers.


Don't allow your front line to erode your bottom line. Discover how to lead the newest members of your workforce to higher productivity, and dramatically improve sales and service.

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