Generation Y, Millennials, the Next Generation, or the term I coined - Generation Why, for the questioning that this generation of teens and young adults bring to the world around them - are used to describe today's young employees and tomorrow's employers. Help yourself to the articles and information provided in this section for the insight you need to relate to the teens and twenty-somethings that are stocking your shelves, serving your customers and buying your goods and services.

As a former teacher and having delivered thousands of speeches, workshops and in-services to Generation Y educators around the country, Eric Chester has some compelling ideas on engaging today's teens. Check out these educator friendly ideas for your own school...

As a communicator I often feel that poetry can express an idea or a concept more effectively in a few verses than a book in a few chapters. In each of poem, I've written about Generation Y from the perspective of a parent and teacher.

In other publications, I've written about my perspectives on life.