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Eric Chester and Generation Why |
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand 16- to 24-year-olds. And if you're not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line is the key to your bottom line.
No one has a better understanding of this new generation than Eric Chester. He is a former teacher and a coach, an author of nine books for and about youth, and has been the host of a television talk show called Teen Talk 2000. He's been an invited motivational speaker to more than 1,500 high schools and colleges where his presentations have made a positive impact on the lives of over 2 million students. |
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As a teenager growing up in the seventies, I saw each of my four sisters sit at home the night of their respective senior proms, wondering why they hadn’t been asked. All four were (and still are) strikingly attractive. At the same time, many of my high school buddies were also grumbling about their inability to find dates. Read More |
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