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Eric Chester and Generation Why
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand younger workers. And if you're not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line is the key to your bottom line.

No one has a better understanding of this new generation than Eric Chester. He is a former teacher and a coach, an author of nine books for and about youth, and has been the host of a television talk show called Teen Talk 2000. He's been an invited motivational speaker to more than 1,500 high schools and colleges where his presentations have made a positive impact on the lives of over 2 million students.

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Rebooting Gen Why at 30: Leading Your New Leaders
“Ready or not, here comes Generation Why. And they’re not politely knocking—they’re breaking down the door! They are entering the workforce—and society—with a whole new set of attitudes, values, and beliefs.”

It’s hard to believe that it’s been a dozen years since I first wrote those words and coined the term Generation Why to describe the millions of post-Generation X’ers who were preparing to graduate from high school and make the transition to the workforce.  Read More

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