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Meet Generation Why
generation why (jenə -ra'shə n hwi) n.
a broad term describing the 68 million individuals born between 1980-1994 (post Generation X). Originally coined by teen expert Eric Chester, Generation Why is typified by youth who continually question the standards and expectations imposed by society {<as in "why does it matter?" and "why should I care?">}

These are the Americans who. . .

have no recollection of any president who wasn't named Bush or Clinton.
were prepubescent when the first Gulf War was waged.
don't remember the Challenger explosion.
never experienced gasoline shortages. don't need to be reminded the world is unsafe.

Have never known a world without . . .

cellular phones, pagers, fax & answering machines mini-vans, cable TV, laptops, Walkmans
Madonna, Howard Stern, Rap Music, & Airbags Nike's, Nintendo, & Nissan's
ATM's, MTV, VCR's, CD's, CNN, & TCBY's AIDS, Crack, Terrorist Attacks, Kids Killing Kids

Do not remember . . .

Mork, Manilow, or Milli Vanilli ET, Mr, T., or McDLT's Jordache, Jaws, "Who Shot J.R?"
PacMan, Moped's, and 10-Speed Bikes Traditional 'Leave it to Beaver' Families
When every boy wanted to be like OJ/Every girl dreamed of being treated like the first lady

Generation Why Influences

Media the Internet New Breed of Heroes Judicial System

Generation Why: Success & Money

Used to Instant Everything Believe they can Separate Effort from Reward
The END Justifies the MEANS Feel Entitled - "U O Me!"

Generation Why: Values

Self-Expression over Self-Control Give Respect only after they are Given Respect
"Fear of Boredom" is greater than "Fear of Injury" Violence is an Acceptable Option

Generation Why: Vision

Not overly concerned about the future - because they have not been convinced there is going to be a future!

Don't despair!!! Members of Generation Why . . .

ADAPT rapidly -- INNOVATE constantly -- ACCEPT OTHERS easily -- REBOUND quickly -- and are astoundingly LOYAL and COMMITTED! They have the TIME, TOOLS, and the TALENT to create a better world and better results for your company and/or organization!

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