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generation why (jenə -ra'shə n hwi) n. a broad term describing the 68 million individuals born between 1980-1994 (post Generation X). Originally coined by teen expert Eric Chester, Generation Why is typified by youth who continually question the standards and expectations imposed by society {<as in "why does it matter?" and "why should I care?">}
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These are the Americans who. . .have no recollection of any president who wasn't named Bush or Clinton. were prepubescent when the first Gulf War was waged. don't remember the Challenger explosion. never experienced gasoline shortages. ♦ don't need to be reminded the world is unsafe.
Have never known a world without . . . cellular phones, pagers, fax & answering machines ♦ mini-vans, cable TV, laptops, Walkmans ♦ Madonna, Howard Stern, Rap Music, & Airbags ♦ Nike's, Nintendo, & Nissan's ♦ ATM's, MTV, VCR's, CD's, CNN, & TCBY's ♦ AIDS, Crack, Terrorist Attacks, Kids Killing Kids
Do not remember . . . Mork, Manilow, or Milli Vanilli ♦ ET, Mr, T., or McDLT's ♦ Jordache, Jaws, "Who Shot J.R?" PacMan, Moped's, and 10-Speed Bikes ♦ Traditional 'Leave it to Beaver' Families ♦ When every boy wanted to be like OJ/Every girl dreamed of being treated like the first lady
Generation Why Influences Media ♦ the Internet ♦ New Breed of Heroes ♦ Judicial System Generation Why: Success & Money Used to Instant Everything ♦ Believe they can Separate Effort from Reward ♦ The END Justifies the MEANS ♦ Feel Entitled - "U O Me!"
Generation Why: Values Self-Expression over Self-Control ♦ Give Respect only after they are Given Respect ♦ "Fear of Boredom" is greater than "Fear of Injury" ♦ Violence is an Acceptable Option Generation Why: Vision Not overly concerned about the future - because they have not been convinced there is going to be a future! Don't despair!!! Members of Generation Why . . . ADAPT rapidly -- INNOVATE constantly -- ACCEPT OTHERS easily -- REBOUND quickly -- and are astoundingly LOYAL and COMMITTED! They have the TIME, TOOLS, and the TALENT to create a better world and better results for your company and/or organization! Download the original...
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