|
Eric Chester and Generation Why |
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand 16- to 24-year-olds. And if you're not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line is the key to your bottom line.
No one has a better understanding of this new generation than Eric Chester. He is a former teacher and a coach, an author of nine books for and about youth, and has been the host of a television talk show called Teen Talk 2000. He's been an invited motivational speaker to more than 1,500 high schools and colleges where his presentations have made a positive impact on the lives of over 2 million students. |
 Read more... 
 |
|
|
I arrived at the Orlando hotel at 6 p.m. for a national managers meeting I was presenting for the following morning. I turned on the television in my room and, after a speedy rotation through the channels, discovered that my hometown NBA team was playing on ESPN, and tip-off was only minutes away. Really wanting to catch the game, I decided to pass on a sit-down dinner at the hotel restaurant and, instead, ran directly across the street to a national quick service chicken restaurant to grab a few pieces to eat in my room during the game. Read More |
|
|
