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Eric Chester and Generation Why |
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand younger workers. And if you're not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line is the key to your bottom line.
No one has a better understanding of this new generation than Eric Chester. He is a former teacher and a coach, an author of nine books for and about youth, and has been the host of a television talk show called Teen Talk 2000. He's been an invited motivational speaker to more than 1,500 high schools and colleges where his presentations have made a positive impact on the lives of over 2 million students. |
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Gen Y and the Dreaded "C" Word |
Try this little career exercise.
Draw two horizontal lines on a blank sheet of paper.
On the first line, write the response you gave your friends, teachers, and family members when they asked what you were going to do with your life after graduating from high school. (e.g. “I’m going to be a scientist, lawyer, psychologist, etc.”)
On the second line, write your current job title.
How close are the two?
For most of us, the responses are as different as east is from west. As a teen, we had no idea what the road ahead held for us and we knew even less about the job title we spouted off when asked what we were going to do or become. (I told others I would someday be a color commentator for Monday Night Football, ala Howard Cosell.)
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