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Eric Chester and Generation Why
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand younger workers. And if you're not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line is the key to your bottom line.

No one has a better understanding of this new generation than Eric Chester. He is a former teacher and a coach, an author of nine books for and about youth, and has been the host of a television talk show called Teen Talk 2000. He's been an invited motivational speaker to more than 1,500 high schools and colleges where his presentations have made a positive impact on the lives of over 2 million students.

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Pass the Elbow Grease and Open a Can of Why
While other kids on my block were eating Fruit Loops and watching cartoons on Saturday mornings, my weekends were spent working along side my father out in the garage or at the small print shop he owned in Denver.  He would allow my four sisters to sleep until eight on weekends, but he got me up for bacon and eggs at a quarter-to-seven so we would have the energy to get our work done and “wouldn’t waste any daylight.”

W. Grant Chester, my father, was raised by a single mother during the Great Depression and was forced to drop out of school in 10th grade to help support his family. But what he lacked in formal education he more than made up for in drive, ingenuity, and work ethic, and he was determined to pass these values on to his only son. 

So while we were working side-by-side on the weekends, dad would hit me with an endless barrage of clichés (and original ‘Grant-isms’) designed to teach me about hard work, sacrifice, success, and money.  The timeless truths and precious values are now permanently etched on my brain: “If it’s worth doing, it’s worth doing right.” “Put some elbow grease on it.” “No one’s ever going to give you anything in this life; you’ve got to earn it.” “You sign your name to each and every job you do, so take pride in it.” “Where there’s a will, there’s a way.” “Don’t ever let a little hard work scare you.” ”The harder you work, the luckier you’ll be.” Read More

 

 

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